print project photos

First: I am VERY sorry for the horrible color! I think my color shemes have not converted very well to web colors, which is un fortunate... maybe there is some other problem I don't know about?

I altered an admissions brochure for my Print project. I think these images work best in "real life" in the context of an actual admissions brochure like the one I made for hallwalls. I pasted my pages on top of the original brochure pages, and I've heard several people say that they couldn't tell which page I ahd altered until they went through the brochure a few times.

I tried to be conscious of each page saying something specific, and I tried not to be too incredibly critical. I wanted to show how admissions exaggerates certain aspects of St Mary's in order to "sell" our school to prospectives, while also giving examples of things that admissions hasn't advertised in the past but I still think are really cool about this place. I like how my chan ges and the fact that people know its an altered brochure makes them look at the original admissions info more in depth, more critically.

One of the main challenges I had in this project was how to make new paqges that used the same compositional elements as the old pages. I had toruble finding the kinds of photos that admissions uses: photos with a focal point on one side and then a lot of empty space for text blocks or additional pictures. I also had some trouble deciding exactloy how to phrase some of my new texts. I ended up going with my intuition, but I think in some places (the seahawk text, for instance) I could have been more clear or explicit about my intent and in other places (the jock page text) I could have been less tongue in cheek and thought more about exactly how I wanted to make the connection between athletics, alcohol culture, and sexual assault clear but unoffensive.